DU-HA, Inc. was founded in 2003 in Fergus Falls, MN, after a car salesman of 25 years came up with a great idea. That car salesman was Dan Ouren. Dan saw a need to organize items placed under the rear seat of pickup trucks. Dan talked one of his good friends, Dennis Tuel, Jr. to join him on a business venture to create a storage box for pickup trucks. Dennis was a engineer and Dan was a salesman, and they figured they had a pretty good team between the two of them.